Shenzhen Design Week
深圳设计周

City Branding Empowered by Design: A “Greater Bay Area” Design Engine
设计赋能城市品牌：“粤港澳大湾区”设计引擎

Abstract

The Shenzhen Design Week was established in 2017, nearly a decade after Shenzhen joined the UNESCO Creative Cities Network as a "City of Design". It serves as a comprehensive platform that integrates the diverse creative forces of the society into the city's overall development strategy based on the concept of design. The Shenzhen Design Week has enabled Shenzhen to showcase its voice on the global stage and has become a milestone for the development of Shenzhen's design and related industries.

The Shenzhen Design Week is not only an event platform centered around design, but also emphasizes the mutual influence between design and industry, and design and society. One of its important goals is to introduce top design resources from around the world, making the city a creative cluster while continuously promoting the professionalization and globalization of local design talent. This in turn provides constructive pathways for the city's brand image. For example, the "Guest Country" section allows for the exchange and practice of design resources between two regions, gradually establishing the brand image of "Shenzhen Design" and enhancing the reputation of "Shenzhen Design" in the global design industry.

The "Shenzhen Global Design Award" section connects young talent with global experts and encourages designers from different disciplines to express themselves. The scope of the awards has gradually expanded, and efforts are made to build top professional and international design awards. These classic elements have endowed "Shenzhen Design" with increasingly diverse content.

The Shenzhen Design Week is also a city-wide celebration, providing various creative activities that are open to the public. The public can access the design industry and products through theme exhibitions, lectures, forums, and summits. This approach of integrating design into daily life allows the public to receive design education with a more open-minded perspective and innovative design thinking. The high level and diversity of content offered by the Shenzhen Design Week not only motivates public participation, but also provides a platform for designers to brainstorm and play a crucial role as an engine city in the Guangdong-Hong Kong-Macao Greater Bay Area, demonstrating cutting-edge design concepts and conveying innovative design values on the international stage, while reshaping the future of urban culture.

摘要

深圳设计周成立于2017年，是深圳加入联合国创意城市网络“设计之都”近十年后，以设计的理念，将社会蓬勃发展的多元创意力量汇集到城市整体发展战略层面的综合性平台。它使深圳设计在世界上发出自己的声音，成为深圳设计及其相关产业发展的一个里程碑。

深圳设计周不仅仅是以设计为主题的活动平台，它更强调设计与行业、设计与社会的相互影响。它的一个重要目标是引进世界各地和国家的顶级设计资源，使城市成为一个创意集群，同时不断使本地设计力量专业化和全球化，为城市的品牌形象提供建设性的途径。例如“主宾国”板块使两地创意产业的设计资源得到了高度交流和实践，逐步树立了以“深圳设计”为标签的品牌形象，提升“深圳设计”在全球设计行业的声誉。

“深圳环球设计大奖”板块将青年人才与全球专家联系在一起，鼓励来自不同学科的设计人才发声，奖项的设置也逐渐面向的范围也越来越广，致力于打造顶尖的专业及国际化设计奖项。这些经典内容都赋予“深圳设计”越来越多元的内容。

深圳设计周也是全城的盛宴。它提供了各种向公众开放的创意活动，公众可以通过主题展览、讲座、论坛、峰会等方式接触设计行业和产品。设计走进生活的方式让公众能够在更开阔的视野和创新的设计思维下接受设计教育。深圳设计周不仅以其高水平、多元化的内容调动了公众的参与，还为设计人才提供了一个集思广益的平台，将深圳作为粤港澳大湾区的引擎城市角色发挥其创意创新的重要动能作用，并在国际范围内，展现设计前沿理念、传递设计创新价值，重塑未来城市文化的高地。