San Francisco Design Week
旧金山设计周

Design for a Better Bay Area
在地性只为湾区设计

Abstract

The development of cities in China has expanded beyond traditional administrative boundaries, and the inter-city linkage of "mega-urbanization" and the matrix layout of urban agglomerations have become important strategies for promoting regional development in recent years. As one of the world's three major bay areas, the San Francisco Bay Area is undoubtedly a pioneer in the development of mega-urbanization, and the San Francisco Design Week, held in the core city of the San Francisco Bay Area, has certain reference significance for the construction of urban agglomerations in China.

The San Francisco Design Week is one of the "creative outputs" of mega-urbanization. Unlike other design weeks, it serves not just one city, but the entire Bay Area, with its mission to "elevate the design consciousness of the San Francisco Bay Area public."

This case report will start with the cultural background of San Francisco, and analyze how San Francisco, as one of the most open and diverse cultural cities in the United States, gave birth to the San Francisco Design Week, and how these cultural elements were incorporated into the San Francisco Design Week to give it strong differentiation and localization characteristics. Combined with the development history of the San Francisco Bay Area, the report will analyze how the San Francisco Design Week effectively integrates the industrial advantages of the Bay Area to create a comprehensive platform for industry, academia, and research. On the other hand, this study found that local policies also play an immeasurable role in the development of the San Francisco Design Week. The favorable policy environment allows the San Francisco Design Week to have great autonomy, maximize the initiative of enterprises, and stimulate their willingness to undertake social responsibilities. At the same time, it also enables enterprises to obtain corresponding commercial benefits during the design week. The case of the San Francisco Design Week shows that the ecological creation of regional cultural and industrial elements and the mutual benefit of relevant policies are the key to avoiding platform homogenization and creating platform brand differentiation in urban design weeks. They are also the foundation for urban design weeks to deepen their local influence and enrich their platform citizenship.

摘要

城市的发展不再局限于传统行政区划分内，“大城市化”的跨城市联动及城市群矩阵布局逐渐成为中国近年来促进区域发展的重要策略。作为世界三大湾区的旧金山湾区无疑是大城市化的发展先驱，旧金山设计周作为在旧金山市——旧金山湾区的核心城市举办的设计周，对于中国的城市群矩阵建设具有一定的参考意义。

旧金山设计周正是大城市化的“创意产出”之一，不同于其他设计周，他不只是为了一个城市服务，而是服务于整个湾区，“提升旧金山湾区公众的设计意识”正是它的使命。

本篇案例报告将从旧金山的文化背景切入，浅析旧金山作为全美文化最开放多元的城市之一，是如何孕育出旧金山设计周的，这些文化又是如何融入旧金山设计周，让旧金山设计周拥有强大的差异化能力，和本土化特性。结合旧金山湾区的发展历史，报告浅析旧金山设计周如何有效融合湾区产业优势，打造全方位产学研一体化的设计周平台。另一方面，本研究发现地方政策也在旧金山设计周的发展中发挥着不可估量的作用，便利的政策环境，让旧金山设计周拥有了极大的自主性，能最大限度的发挥企业的能动性，调动企业承担社会责任的积极性，同时也让企业在设计周中，获得相对应的商业效益。在旧金山设计周的案例中可发现，对区域人文性与产业性的生态营造以及相关的政策互利，是打造城市设计周时避免平台同质化、做出平台品牌差异化的关键，也是城市设计周深化其本土影响力并丰富其平台公民性的基础。