Chiang Mai Design Week
清迈设计周

Design for the Integration of Local Industries and Tourism
产业、设计、旅游共建的设计周

Abstract

The inheritance and development of traditional culture are integral components of cultural self-confidence and a crucial aspect of applying historical materialism in modern contexts. Consequently, an increasing number of creative industries are exploring the roots of traditional culture to empower innovation. The formation of a design week is closely tied to local industries. Regardless of the distance between the industry and design, the greatest impact of a design week is achieved by focusing on local industries. The Chiang Mai Design Week is a successful case of skillfully integrating local industries with creative industries. From the perspective of local supply, the design week not only brings about aesthetic and service changes but also serves as a platform that combines Chiang Mai's advantages in historical and cultural tourism to enhance the international market competitiveness of local industries.

This case report will focus on analyzing the local industries in Chiang Mai and examine how the Chiang Mai Design Week has transformed handicraft workers into the creative class of Chiang Mai. This report will also explore how design can take root in local industries, mutually promote progress with them, and generate a uniquely localized design style that advances the development of the design week.

In addition, the Chiang Mai Design Week is not solely dependent on local industries but also relies heavily on tourism. Based on the local industry's design week, the relationship between supply and demand is very close, and the local market cannot consume a massive supply. Thus, the tourism industry becomes a crucial entry point for the design week to enhance the international influence of local industries. Therefore, this article will combine the cultural tourism, industry, and design aspects of the Chiang Mai Design Week to provide new perspectives on the diverse design weeks in China, better seize the local industries, and reduce the homogeneity of the design week platform.

摘要

传统文化的传承与发展是文化自信中不可分割的一环，也是唯物史观在现代语境下最直接能让民众体会到的重要组成。因此，越来越多的创意产业开始向内发掘传统文化的根源，让传统文化为创新赋能。设计周的成型离不开本土产业。无论产业与设计遥远与否，抓住了本土产业就能最大限度发挥设计周的作用。清迈设计周就是一个成功将本土产业与创意产业巧妙融合的案例。从本土供给侧来说，设计周不仅提供了美学和服务上的改变，更是作为一个平台，结合清迈本身的历史文化旅游业态优势，让本土产业更具国际市场竞争力。

本篇案例报告将基于对清迈本土产业的分析，重点剖析清迈设计周是如何将手工业从业者转化为清迈创意阶层；同时，探究设计如何在本土产业中扎根，并且与本土产业相互促进共同进步，进而产生独具本土化特点的设计风格，推动设计周的发展。

此外，清迈设计周不仅仅是依托本土产业建立的，旅游业对于清迈设计周同样重要。基于本土产业的设计周，供需关系非常紧密，本地市场无法消化庞大的供给。因此，旅游业成为设计周为本土产业提升国际影响力的重要切入点。因此，本文将结合清迈设计周的文旅、产业、设计三个方面，对国内百花齐放的设计周提供新的思路，更好地抓住在地性产业，降低设计周平台品牌的同质化程度。