Dutch Design Week
荷兰设计周

Being Avant-Garde, Being Sustainable
设计周的先锋派

Abstract

The development of Dutch design is closely related to the development of the Netherlands itself. The Dutch Golden Age laid the foundation for its rich artistic heritage and cultural identity. The Dutch Design Week (DDW) has been a powerful force in fostering talent, government support, and industry assistance in the Netherlands. DDW regards Dutch design not only as a label for specific designers or design aesthetics, but also as a reflection of Dutch culture and attitudes. DDW originated in 1998 as a design day for communication and collaboration between businesses and designers, and evolved into a festival-like event in 2002, officially renamed as the Dutch Design Week in 2005.

In line with their understanding of Dutch design, DDW showcases not only the aesthetics of design but also establishes its unique temperament through brand building. DDW stands out among many other design weeks with its sensitivity to international and social issues, its inquisitive approach to problem-solving, its commitment to sustainable development and green design, and its pursuit of practical solutions. Supported by numerous emerging design talents led by the Design Academy Eindhoven, seasoned and outstanding designers, as well as active feedback from local design enterprises, DDW has gradually become an important international design event that represents "ideological pioneers" and "designing the future".

摘要

荷兰设计与荷兰自身的发展紧密相关，黄金时代为其积累了浓厚的的艺术底蕴，奠定了精神基础。荷兰设计周尤其在人才培养、政府支持、产业助力三个方向为荷兰设计提供了强有力的帮助。荷兰设计周不仅将荷兰设计视为特定设计师群体或设计美学的标签，还将其视为荷兰和荷兰人民特有的文化和态度的反映。荷兰设计周始于1998年，原为企业与设计师交流合作的设计日，2002年成为具有节事活动性质的设计周，至2005年正式更名为荷兰设计周。紧贴对荷兰设计的理解，荷兰设计周所展示的不仅仅是展品上的设计美学，除了通过对自身品牌化的建设来建立设计周独有的气质以外，荷兰设计周还通过对国际、社会议题的灵敏触觉，对问题追根究底的态度，对可持续发展与绿色设计周的坚持，对提出实际解决方案的追求，从众多展销会模式的设计周中脱颖而出。与此同时，在以埃因霍芬学院为首的无数新生设计力量的支持下、一众成熟优秀设计师的带领下、以及诸多当地设计企业的积极反馈下，荷兰设计周逐渐成为了能代表“思想先锋”与“设计未来”的重要国际设计活动。