Shanghai, the City of Design
上海“设计之都”的多样化尝试

The Diversity of Practice for a Creative City
城市创意设计平台型活动的缤纷实践

Abstract

In 2010, the United Nations Educational, Scientific and Cultural Organization officially approved Shanghai's membership in the "Creative Cities Network" and awarded Shanghai the title of "City of Design". Since then, Shanghai's creative and design industries have continued to flourish, attracting a large number of excellent design enterprises and talents to gather, with an annual average growth rate of industrial value-added exceeding 10%. As one of China's most internationally-oriented cities, the Shanghai municipal government has been actively promoting cultural and creative industries to promote urban innovation and development. To this end, it has continuously improved relevant policies and provided a favorable development environment and resources for design enterprises and talents. At the same time, Shanghai has actively expanded exchanges and cooperation with creative design industries around the world.

In recent years, Shanghai has nurtured a variety of urban creative design platform-type activities, with continuous attempts and adjustments in their content organization, brand operation, and influence expansion, such as "Shanghai International Design Week", "Design Shanghai", and "World Design Capital", among others. These activities have created an atmosphere for the development of Shanghai as a "City of Design", providing opportunities for citizens to access excellent design, platforms for young designers and brand enterprises to showcase and release their works, and windows and opportunities for overseas designers and brands to enter Shanghai and China.

摘要

2010年，联合国教科文组织正式批准上海加入“创意城市网络”，并授予上海“设计之都”的称号。自此，上海的创意和设计产业持续蓬勃发展，吸引了大量优秀设计企业和人才聚集，产业增加值年均增长率超过10%。截至2021年，上海的创意和设计产业总产出已达1.6万亿元。

作为中国最具国际化的城市之一，上海市政府一直积极推动文化创意产业以促进城市创新发展，并为此不断完善相关政策，为设计企业和人才提供了良好的发展环境和资源。同时，上海也积极拓展与世界各地创意设计产业的交流与合作。

近年来，上海孕育了多样化的城市创意设计平台型活动，在其内容组织、品牌运营、及影响力拓展上也有着不断的尝试与调整，如“上海国际设计周”、“设计上海”、“世界设计之都大会”等。这些活动营造了上海“设计之都”发展的氛围，为市民提供了接触优秀设计的机会，为年轻设计师和品牌企业提供了作品展示和发布的平台，为海外设计师和品牌进入上海和中国提供了窗口和机会。