publications

New Approach to Look into Strategic Design for Luxury Brands

From pedagogy of multiliterracies to design for brand consumer conmmunication

Han Han; Francesco Zurlo

An Exploratory Study of the Business Strategies for Virtual Idols in The Era of Phygitalization

Analysis in the perspective of cases in China

Han Han; Minling Lin*; Francesco Zurlo

An Exploratory Study of the Mechanism of Sustainable Value Creation in the Luxury Fashion Industry

Yefei Yang; Han Han; Peter Lee

审美符号:数字时代的Burberry品牌设计转型

韩晗; 苏展

Acculturation of Brand

Strategic Design for European Luxury Fashion Brands in China Consumer Market

Han Han

Handbags as Carriers of Selves / Identities

An existential-phenomenological research approach for handbag design

Han Han; Wingsun Liu; Francesco Zurlo

品牌战略设计研究的新方法

多元识读能力教学法对品牌设计策略的展示

Han Han; Francesco Zurlo