Wuhan
武汉

Using Design Creativity and Industry as the Dual Engines of the City
以设计创意与工业为城市双引擎

Abstract

Wuhan, as the core city of central China, has a deep historical and cultural heritage. In recent years, Wuhan has successfully transformed from a traditional industrial city into a creative design hub. Creative design has become a key industry in the city, influencing culture, economy, society, and the environment. In 2016, the city's Design Industry Promotion Office was established to coordinate and manage creative design resources and develop industrial planning. By continuously promoting the innovative integration of design industries, Wuhan has gradually formed a modern urban landscape driven by creative design. In 2017, Wuhan joined the UNESCO Creative Cities of Design network, earning the title of "City of Design."

Today, Wuhan’s design industry covers various fields, including industrial design, engineering design, urban design, animation, and advertising design. By 2022, the GDP contribution of Wuhan’s creative design industry exceeded 9%, with industry revenue reaching 220 billion yuan, and over 1,000 design companies. Notably, Wuhan has achieved significant success in integrating design with manufacturing and services, helping to establish new brands such as "Wuhan Manufacturing" and "Wuhan Services." Additionally,animation design and technology are applied in fields such as gaming, cultural tourism, virtual idols, artificial intelligence, and the metaverse, continuously driving innovation.Moreover, digital, green, fashion, and cultural industries have become key pillars of the city’s economic development.

Wuhan has accumulated successful cases of innovation in the cultural and creative industries. For example, the renovation of the Pinghe Packing Factory in the Hankou Historical and Cultural District transformed this old industrial building into a multifunctional industrial park blending culture, fashion design, and technological creativity. The century-old Xian'anfang building has been revitalized with modern commercial elements, becoming a hub for cultural stores and design brands. Furthermore, the Yangtze Left Bank Creative Design Demonstration Zone gathers numerous design talents and companies, with the D&M Industrial Design Town serving as a platform for industrial upgrading and technological innovation, facilitating the commercialization of creative designs.

Design has become a new engine for Wuhan's urban development. Through continuous innovation in industries, Wuhan is forging a path of high-quality development, becoming a leader in the integration of creative design and high-tech industries in China.

摘要

武汉，作为中国中部的核心城市，历史文化底蕴深厚。近年来，武汉成功实现了由传统工业城市向设计创意城市的转型，创意设计成为了城市的重要产业，并在文化、经济、社会和环境等各个方面渗透和发展。2016年，其设计产业促进办公室成立，致力于统筹和协调创意设计资源，制定产业发展规划。武汉通过持续推动设计产业的创新融合，逐渐形成了以创意设计为活力源泉的现代城市形态。2017年，武汉成功加入联合国创意城市网络（UCCN），成为“设计之都”。

当前，武汉的设计产业涵盖了工业、工程设计、城市设计、动漫设计、广告设计等多个领域。到2022年，武汉创意设计产业的GDP占比超过9%，产业营业收入达2200亿元，设计企业超过1000家。特别是在设计与制造业、服务业的深度融合方面，武汉取得了显著成效，推动了诸如“武汉制造”和“武汉服务”等新品牌的打造。在工业方面，中国国际工业设计博览会已经在武汉连续举办六届，展示着中国工业设计力量；工业设计联盟的建立及其积极开展的行业合作，加强了城市在全球设计领域的影响力。同时，数字、绿色、时尚、文创产业已经成为武汉经济发展的重要支柱。

武汉在文化创意产业的创新举措方面积累了多个成功案例。例如汉口历史文化风貌区的中，平和打包厂的修复改造将这一老工业建筑转变为集文化艺术、时尚设计与科技创意为一体的多功能产业园区；以及百年建筑咸安坊在保护原貌的基础上，通过引入现代商业元素，使其成为文化商店和设计品牌的聚集地。再如，长江左岸创意设计示范区则汇聚了大量设计人才和创意企业，其中的D&M工业设计小镇是致力于产业升级与科技创新成果的平台，促进了创意设计的商业转化。不仅如此，还有企业将动画设计和技术运用于游戏电竞、文旅融合、虚拟偶像、人工智能、元宇宙等领域，不断革故鼎新。

设计已成为武汉城市发展的新引擎。凭借产业创新的持续推进，武汉正走出一条产业融合、创新驱动的高质量发展道路，成为中国设计创意和高新科技融合的引领者。