Geelong
吉朗

Technology with City, Design with Citizen
科技创城，设计助人

Abstract

Geelong, located in Victoria, Australia, has emerged as a key centre for industry and innovation. In recent years, its rapidly growing design sector has positioned it as one of Australia’s most dynamic creative cities. With strong support from universities, government policies, and industry engagement, Geelong has made significant progress in sustainable design, product innovation, and urban development.

Over the past decade, Geelong's design industry has expanded across various fields, including product, architectural, industrial, and sustainable design. Local businesses collaborate with design agencies to drive innovation and enhance competitiveness. Government initiatives, alongside organisations such as Creative Victoria, actively promote the sector's growth. Geelong Design Week has become a vital platform for showcasing design innovation and fostering industry collaboration, attracting both local and international designers. Sustainability is a key focus, with businesses working to reduce carbon emissions and improve energy efficiency through sustainable electronics, supply chain optimisation, and eco-friendly product development. Geelong's universities also play a crucial role, equipping graduates with skills that bridge academic research and industry practice.

Urban design efforts have revitalised the city centre and Corio Bay, enhancing liveability and attracting tourism. Cultural tourism has flourished, leveraging the region’s heritage and natural assets to draw domestic and international visitors. The influence of Wadawurrung Country’s Indigenous culture has also enriched Geelong’s design landscape, adding to its cultural diversity.

Today, design is a driving force behind Geelong’s economic and urban transformation. With continued collaboration between government, industry, and academia, the city is poised to gain greater global recognition. Looking ahead, Geelong will further advance its design sector, strengthen innovation, and champion sustainable design, positioning itself as a model for the industry’s future.

摘要

吉朗位于澳大利亚维多利亚州，是该地区重要的工业和创新中心。近年来，吉朗在设计领域的快速发展，使其成为澳大利亚最具活力的创意城市之一。依托高校的研究力量、政府的政策支持以及企业界的积极参与，吉朗的设计产业在环境可持续性、产品创新和城市发展等方面取得了显著成就。

吉朗的设计产业在过去十年中快速增长，产品设计、建筑设计、工业设计以及可持续设计等多个领域为吉朗设计提供了有力支持。许多本地企业与设计机构合作，推动新产品开发，并提高企业竞争力。政府正在积极推动设计行业的发展，如吉朗设计周已经成为展示设计创新、促进商业增长和经济发展的重要平台。该活动不仅吸引了本地和国际设计师，也促进了行业交流和合作。吉朗的设计产业高度重视环境可持续性，企业关注电子产品的可持续性，通过优化供应链和开发环保的新产品以减少碳排放、提高能源效率。此外，吉朗的高等教育机构培养了大批设计人才，并推动了学术研究与行业实践的结合。

近年，吉朗在城市设计上做出了不少努力，市中心和科里奥湾等地区通过设计驱动的城市更新，提升了市民的生活质量，并吸引了更多游客。同时，吉朗在文化旅游方面也取得了成功，依托其文化遗产和环境优势，吸引了国内外游客。同时，原住民文化也为吉朗的设计理念注入了独特的元素，提升了该地区的文化多样性。

吉朗的设计产业已经成为推动城市发展和经济增长的重要引擎。随着政府、企业和学术机构的持续合作，吉朗有望在全球设计界占据更重要的地位。未来，吉朗将继续推动设计产业的发展，提升产品创新能力，并加大对环境可持续设计的投入，成为全球设计产业可持续发展的典范。